BiteBack 2030 - Müd Campaign
Problem: Big brands are profiting off misleading health claims, leading the general public to buy food that they believe is much more healthy & balanced than it actually is.
Solution: I came up with the concept to create a fake brand called Müd. Using the big brands' own tactics, to highlight how easy it is to be misled. Launching a fake social media page as well as fake products. Interviewing the public if they would buy MÜD. All building up to the grand reveal that the nutritious snack bar was all but well packaged mud!
Impact:
Tent For Refugees - Animation
Problem: In the face of the Ukraine War, many refugees fleeing from home are looking for work in foreign countries where their expertise are wasted and where they are not given a chance to thrive. Women are disproportionally affected.
Solution: I concepted and scripted and directed this animation using Ukrainian artists to shed light on true life experiences of Ukraine women looking for work. All with the hope to rally employers to work with Tent for Refugees to offer support to these women.
Impact: Screened in Trafalgar Square as part of the Ukraine Vigil marking one year. It has gone on to be played as a pitch video to big institutions and embassies in Europe to support refugees from Ukraine find work.
This animation picked up press in numerous publications like LBB
Grassroots International
Problem: 40 years have passed sinced the founding days of Grassroots International. They wanted to celebrate as well as raise awareness for their work in a campaign video.
Solution: We created a anniversary video that uses elements of spoken word and motion graphics to tell the journey of Grassroots throughout the years.
Impact: The client CEO shed tears of joy upon seeing the video. It will be used as their flagship video across their whole brand and used in pitching efforts.
Fondation Botnar
Love Sex Life
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Read the case study on Shape History